Chiara Ferragni is a Digital Entrepreneur and a world-famous Italian fashion icon.

Chiara’s career started in 2009 as she launched her lifestyle blog – The Blonde Salad. With her outstanding and characteristic branding on social media, she has successfully gained a presence in the digital space and many devoted fans all over the world. Nowadays she has more than 22 million followers on Instagram.

Chiara Ferragni launched her iconic brand in 2013 and takes an active part in brand development as a Creative Director.

The brand is renowned for its iconic Eye motif and it presents today playful yet stylish collections that draw inspiration from travel, music, pop culture, and the contemporary art universe.

Starting from FW21, Velmar will produce and distribute CHIARA FERRAGNI underwear and swimwear collections.

Both collections will display the BRAND ICONS: the Eyelike, the distinctive CFlogomania, and the CFMascotte – Chiara’s avatar, in her most iconic looks.

The collections are designed as series of capsules, each of them dedicated to a special theme and particular events of the year in order to satisfy the commercial needs of the market: St. Valentine’s Day, New Year’s Eve, Halloween, Double Eleven.

Each capsule will have specific delivery terms and personalized packaging. We are presenting a swimwear capsule for Fall/Winter for those who are traveling during the winter season.




Iceberg beachwear