youth – that is freedom, a sense of daring, a playful lack of conventions, not a vital statistic. Youth as a will to non conform, inventively mix and a match, the urge to use fashion as individual expression.
REDValentino strives for:
ingenuity, a joyful yet subversive gaze, spontaneity, inspiration that breaks rules and stereotypes, contrasts that are solved jollily, giddily, amusingly.
high and low, street and couture, Wanderlust and Wonderland, intuition and determination, past and present.
a repertoire of possibilities that can be interpreted in many ways, skipping conventions and impositions.
constant self-reinvention, an endlessly renewed tale told through the many images a girl can project onto the world, storytelling that is rooted in reality and is authentic just as much as it is theatrical, witty, funny and even a tad anarchic.
REDValentino delves into:
the here and now, with a romantic, cool stance.
REDValentino is about:
clothes as a personal language and personality as the essence of style.
spontaneous, multicultural, digital savvy, original – effortlessly so.