Made locally but born globally, GCDS of Milan, Italy, prioritizes “culture-wear” over streetwear.

A self-styled anti-label run by co-founder brothers Giuliano and Giordano Calza – the brand’s creative director and CEO, respectively – GCDS believes in expecting the unexpected.

From day one, its categorically “street” sensibility has adhered to certain stylistic codes, only to later break the codes. In the age of global connectivity, it strives to reach youth of all stripes – including the young at heart – without ever telling them what to do or think.

Born in 2015, the chosen community of GCDS has expanded to include global pop sensations and national treasures alike (and – thanks to a brand-new kids’ line – the icons of the future).

Meanwhile, its means of production have remained static: from street- and ready-to-wear to jewelry and accessories, its ever-diversifying product lines continue to be locally sourced, ultimately reimagining what “Made in Italy” means today.