“I don’t like the designer. I am a merchant that had the humility to look closely at life and at people behaviors.”
Elio Fiorucci was not a traditional designer, he was a coolhunter, a curator of culture, a traveller and jet-setter. He brought the swinging London to Milan, and Milan into the world. His welcoming loving attitude towards the world and all its creatures, mixed with a bit of rebellion and transgression made his stores a heaven for everyone, and a place to be for the cool youth.
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