The heritage Italian brand is making a comeback thanks to the logomania revival and its nostalgic references.

Proudly directed by the British Designer, James Long has elevated Iceberg – famous for its knitwear – into one of the most covetable luxury streetwear brands.

Long distinctive style mixes iconic pop influences taken from the archives and an edgy British coolness. Cartoons and logos take centre stage, statement aesthetics, sporty silhouettes, neon accents and eye-catching accessories collections.

The fashion label is rooted in the contemporary urban culture and it surrounds itself with creative people linked to the rapper scene.