Created by Gianni and Donatella Versace in the late ‘80s, Versace Jeans Couture is a label that goes through constant reinvention, sitting at the very forefront of contemporary fashion.

Born on the runway, jeans were first shown together with the couture collection, an endeavor that had never been seen before. This innovation contributed to the name of the brand – Versace Jeans Couture.
Today, the brand is the meeting point between high-fashion detail and contemporary urban context. Jeans are designed incorporating innovative principals of couture through material, construction and detail. With origins in denim, the offering now spans men’s and women’s ready-to-wear, shoes, bags and accessories.

Emerging from the catwalk, Versace Jeans Couture brings a curated approach to street style. Exceptional attention to detail, in-depth research and strong creative character represent the brand’s artistic soul. A fundamentally utilitarian material, denim is enriched with colorful or gold-tone stitching. Different textile treatments or decorative elements breathe new life into the enduring fabric.

Versace Jeans Couture was created as a line that celebrates youth culture. Carefully curated with unmistakable style, statement denim is a wardrobe staple. The brand completes the Versace offer, bringing bold, forward-thinking and innovative approaches to those who don’t follow the rules or pre-defined trends.